Case studies

The trend of “collaborating” cartoon characters in communication campaigns: Uniqlo combines with Mickey Mouse in the UT product line, KitKat puts 28 Sanrio characters on packaging

Lessons from 12 case studies of "Loyalty Programs" of big brands such as Pizza Hut, Starbucks, McDonald's,... the most successful in the F&B industry in the US

How Amazon Successfully Applied Flywheel Marketing?

Journey from 0 to 54 million USD in just 3 years, simple idea - excellent execution, daring to go on Shark Tank to "insert advertising link"

Korean-style tourism: "Exporting" Oppa and using the K-Pop "virus" to invade the world

IKEA's timeless formula for selling "cheap quality goods": Save, save more, save forever

Ice Bucket Challenge – $220 million fundraising campaign attracts Bill Gates, Tim Cook and millions of participants

The secret to "going from zero to a billion dollars" in just 5 years of a razor-selling startup: Making customers addicted because it's so interesting, even the giant Gillette has to imitate!

Luxottica - the corporation that monopolizes more than 80% of the eyewear brands on the market

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