What is Content Marketing?
Content Marketing is simply understood as a form of creating valuable content to attract the attention of a large number of viewers and turn them into potential customers. With the development of today's society, most companies/businesses or any Content Marketer use the method of conveying messages to their customers through different types of Content, including: Images, videos, text, podcasts...
However, you should also understand that the ultimate goal of Content Marketing is not necessarily to sell. Depending on the different stages and the target audience, Content Marketing can simply be about creating attention and increasing brand recognition.
Usually, people who do Content Marketing will not only be limited to words, but they can also freely express their creative thinking with different types of Content Marketing.
3 basic types of content marketing
Current forms of content marketing are extremely rich, classified according to many different criteria. However, in essence, there are 3 main types of content: entertainment content, informational content and utility content.
Entertainment content
This is the type of content that aims to bring entertainment and relaxation to readers. Among the types of content, entertainment content has the fastest viral speed. Currently, there are many famous brands and labels using this type of content to help articles spread to as many users as possible. This creates interest, attraction and discussion topics for the online community. Thanks to that, businesses can easily promote their products and brands to many internet users.
For example:
The news that Xiaomi changed its logo has attracted a lot of public attention. Specifically, the company has adjusted the logo design from a square shape to softer curves. It was thought that this change was not worth arguing about until Xiaomi revealed that the new logo set cost up to 2 million NDT (equivalent to about 7 billion VND).
Immediately after Xiaomi revealed the cost of logo design, a series of newspapers and many social networking platforms shared this news at a dizzying speed. Most of them were memes and articles mocking the company's generous spending on a logo set that was "not much different from before".
Let's not talk about the old and new logo designs. If viewed from a marketing perspective, the fact that Xiaomi's logo is all over websites and articles on the internet is considered a completely successful brand communication campaign.
Informational content
Any website cannot be without informational content. Among the types of content articles, informational content plays a particularly important role. Its main task is to provide readers with useful information and answers to questions that readers are interested in.
Within the content of the article, businesses can incorporate additional information related to their brand or products/services. This type of content is extremely popular with marketers. It has the ability to reach customers in a very natural and easy way.
Usually, users will proactively search the internet for things they do not know. If you provide useful information, your business will make a strong impression on users - or most likely your potential customers. Therefore, this is a great solution for businesses that are struggling to find a suitable brand development direction.
However, compared to entertaining content, informational content is somewhat slower to bring about results. In addition, building and developing content also requires businesses to invest a lot of resources.
Utility Content
Utility content is understood as a form of content marketing aimed at solving customers' problems. Most marketing service companies apply this type of content to remind customers about their brand. From there, build and strengthen the position of the business in the eyes of consumers as well as in the market.
Utility content types have the ability to measure the number of times customers use it. It provides statistical reports on clicks, downloads or uses. When deploying utility content, businesses need to invest systematically and seriously. Only then can they bring customers truly useful and interesting experiences.
