Social Media
Among the popular types of Content Marketing today, social networks are considered the most preferred form simply because they are suitable for all business methods.
Social Media allows companies/businesses to build content in many forms with the aim of attracting viewers and direct interaction.
Today's social networks are considered a "giant" ecosystem. Because it allows companies/businesses to combine many different forms of Content in a Marketing campaign to maximize efficiency. In addition, the ability to test the effectiveness of Content Marketing on Social Media is extremely fast without having to spend a lot of time in weeks or months.
Then, just based on the interaction data of viewers (including likes - shares - comments) with the published content, you will easily determine the type of Content that is highly effective for your audience. They prefer to watch images or videos, are interested in short or long content... From there, create content that is suitable for the main customer file of your company/business.
Blog
Blog is also one of the popular forms of Content Marketing today when more and more companies/businesses invest in this form to reach their customers.
Usually, posts on Blog will bring optimal efficiency when used for the right purpose. If in the past, the content on Blog was often limited to promoting products or services, now companies/businesses have chosen to create content related to products/services.
This change has helped to significantly enhance the role of Content Marketing on Blog. Not only does it deliver greater impact to potential customers, it also creates a much-needed connection to existing business operations within the company/enterprise.
On the other hand, Blog is also understood as a type of online diary that helps companies/businesses update a variety of information that they want to promote.
The combination of 2 types of Content Marketing, Social Media and Blog, will also create a contrasting environment, while increasing the ability to access each other extremely effectively.
Email
Email Marketing is also known as one of the popular types of Content Marketing that many companies/businesses choose to apply. This Marketing method helps companies/businesses to proactively interact with potential customers.
Through Email Marketing, your company/business can also promote new products/services, announce current promotions or remind customers about their purchasing process...
With diverse forms, Email Marketing is no longer limited to text-filled content but has been implemented in many different ways including: Images, videos, survey forms, etc.
Video
Although it is somewhat more costly in terms of effort and production costs for the content creation team, the form of Content Marketing in the form of videos is still leading the trend of reaching Vietnamese users. The proof is that many people are interested in watching videos because it combines both audio and visual elements.
In fact, quality videos always attract a lot of viewers. Not only on video platforms such as Youtube, Tik Tok, etc., but also building Content Marketing videos on other social platforms is of interest to many users.
However, you still need to master 5 important factors when making Content Marketing videos to achieve optimal efficiency: Attention, Attractive, Demonstration (product/service demonstration), Advise, Action.
Infographics
If you are too bored with text-based Content, try creating excitement for readers with Infographics. This type of Content is especially suitable for content containing a lot of data because readers can easily process and encode information. In fact, each of us is more attracted to images than text. Above all, Infographics also make it easy for readers to retain important information for them.
Podcast
Although Podcast is a new form of Content Marketing, it promises to bring many breakthroughs in the field of content creation. This is considered an upgraded version of Ebook. If in the past, companies/enterprises published many free Ebook publications to reach customers who like to read, Podcast will be closer to those who like to listen.
Podcast can be said to be an effective way for companies/enterprises to raise brand awareness in difficult-to-reach environments. However, this form of Content Marketing requires the implementer to be highly meticulous and have certain expertise to be able to convey information in the most natural way.
Podcasts can be said to be an effective way for companies/businesses to increase brand awareness in difficult-to-reach environments.
User-generated content
User-generated content is a rather bold content marketing method because it attracts a large number of customers to participate and has high interaction. In addition to taking advantage of the main sources of information from your customers, you can also directly listen to their opinions or new ideas to contribute to improving your company/business.
